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18/10/2018

Guest Blogging 101 – How to Get Started

It is without a shadow of a doubt guest blogging is a time-tested way to generate website traffic and build brand awareness. At the very least, you can be assured the editor will get good quality and relevant content they can share with their readers. That said, it is OK to question the viability of guest blogging considering SEO is ever changing. The good news is guest blogging is an age-old tradition that seems to be getting better by the day with no likelihood of ever getting phased out no matter how the times will change. In other words, no matter what changes take place when it comes to SEO and ranking algorithms, guest blogging will still be a very valuable optimization strategy.

And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. On the flip side of the coin, the benefits of getting published on a reputable website and gaining notoriety is good enough for a writer, especially those trying to gain ground.

To stand out and remain relevant, it is highly recommended that you build a very professional website. You need to create this site by ensuring you have implemented up-to-date SEO strategies and that the design of the website is user-friendly. The next step would be to search for guest blogging opportunities, and what better place to start your search than on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. How about you also find guest blogging opportunities on social media pages such as Facebook, Twitter, and Instagram? You can always check it out since many industries today make their announcements on their social media handles.

The last important tip to keep in mind is about preparing yourself to not only make contact but also be of value to those you are contacting. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. Go through the websites of the businesses you are targeting to have a closer feel of what their clients are looking for. Only then, can you be sure you have taken the right approach and are ready to become a guest blogger in a niche that you love.